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At Goy Media we specialise in local SEO for small businesses who are looking to rank competitively in their in targeted geographical area. We have underlined a few valuable points required for any small business to be successful at SEO. The checklist outlines just some practices that can help improve local SEO for small and local businesses

1. We register your business with major search engines including Google, Bing and Yahoo. No point having a great website if nobody can find it.


2. It is important for local SEO to register and add your website to the list of local major search engines and local listing sites which include Yellow Pages, Yahoo Local, CitySearch and Yelp to name just a few.


3. At Goy Media we will also list your website on Key Local Sites that have listings for local businesses. These are normally media sites and news publications where we can list local businesses.


4. One essential factor for a successful local SEO campaign is to carry out competitive research on your competitors identifying what listing sources and directories they are using for your keyword. We then look to achieve a listing for your business in the same directories as well as our unique directory portfolio that we use here at Goy Media.


5. Review your customer comments and product reviews on all the listing sites. It is important to check the local directories and listings for customer reviews once they have purchased a product or service from your site. Here we can gather useful information on customer feedback and make sure that we act upon this to make the customer experience even better. Many potential customers will first check out what other customers have said about your business, products and service before making a purchase.


6. Audit the Websites usability, accessibility, and content. This is critical to any successful local SEO campaign. Once customers visit your website, making sure that they find what they are looking for easily and quickly is very important. One metric that we can use to measure the success of this is bounce rate. This provides a correlation between a customer visiting the page and how quickly they then leave. As a Web design company, building a SEO friendly website or making an existing website search engine friendly is our first fundamental step to driving a successful and sustained SEO campaign.