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Join us on a journey from nowhere to top of the pile for our target terms and we will show you how!

One of the easiest ways to tell if your are being approached by a reputable internet marketing company is probably pretty obvious to most. Do a search in Google for their company and what they do and where they do it.  Guess what, if they don't come up then it's a good bet they aren't any good right?

We can't find you so you have NO IDEA what you're on about!

Well not necessarily. Many of the top agencies don't dominate the first page for the big SEO terms as you may think.  But that doesn't mean they don't have an amazing list of very happy clients who rank extremely well for very competitive terms.  It can be because of brand recognition, referrals and word of mouth.  If you do a great job in what we do, you tend to get recommended.#

So is GOY Media a big agency with lots if clients or just not very good?

Well neither are true.  Right now we have a bunch of happy clients but we also have the capacity for many more and expect to grow significantly over the next few years.  Our clients have come about through recommendations and relationships and not from people searching for our services.  But that we intend to change right now.

So this is the ground zero bit.  We don't rank for anything (yet)

This is an admission I'm prepared to make as it's true.  We won't hide behind it and are happy to tell you this.  Why?  Because we will now start to do our thing and PROVE that our techniques work.  It is my personal opinion that if someone is to trust your ability, you have to show that you can do it.

Bring on the challenge and let's get started!

This case study is a record of our journey from Zero to Hero (well not hero but where we want to be and it rhymes).  We will show you the terms we are targeting, where we rank, what activity we do and what progress we make.

Hold on, you'll tell us what you do?!

Of course.  There is nothing secretive about what we do, nothing to hide, nothing shady to report I'm afraid.  But it does take technical skill, experience and some time and effort for sure.  It will take some investment too, but if you are reading this then feel free to take some notes and see how you get on with your own SEO.

So now the journey begins, we hope you tag along for the ride...

Where we are now & target terms: 18th Nov 2011

Keyword Phrases (KWP):

 'seo company aylesbury' - position Google UK = NOWHERE

'internet marketing company aylesbury' - position Google UK = NOWHERE

Well this is what we do and where we are currently based, so although perhaps not the most competitive terms in the world it's definitely a relevant start. Let's see hwo we get on.  Join us next week for Part 2 and a report on progress and what we have do.

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Accessing Search Query Data in Google Analytics

Google is forever making changes to its algorithms and at Goy Media, we are constantly adapting our SEO techniques to facilitate such changes. Search is rapidly becoming a more customized experience which is particularly relevant for signed in users.

Googles latest change has seen them look to offer more protection for these personalized search results. As part of their effort, the Google Search team has recently declared that SSL Search on https://www.google.com will now be the default experience for signed in users on Google.com.

This measure has been implemented to protect user privacy though from an SEO perspective there are repercussions which will now affect the search data.

How will this change impact Google Analytics users?

When a signed in user now visits your site from an organic Google search, all web analytics services, including Google Analytics, will continue to recognize the visit as Google organic” search. What will happen is the Google will no longer report the query terms that the user searched on to reach your website.

What is the impact?

Each month at Goy Media we analyse data from Google analytics which provides us with a breakdown of the website visits and the keywords that were searched for to drive that visit to the website. What will happen now is that if a user is logged into Google at the time, we will no longer receive the search query term and it will show up as not provided. This obviously leads to a loss of some important data, but is something that the SEO community must embrace and overcome. The change will affect only a minority of your traffic.

What is Google Analytics doing about it?

Google is still measuring all SEO traffic and will still provide conversion rates, segmentations, and more.

Google has ensured that to identify the signed in user organic search visits, they have created a token called (not provided) within Organic Search Traffic Keyword reporting.

On our monthly reports, the not provided token will now show up a long side all other keywords giving us a % figure for the number of users that were signed in.

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At Goy Media we specialise in local SEO for small businesses who are looking to rank competitively in their in targeted geographical area. We have underlined a few valuable points required for any small business to be successful at SEO. The checklist outlines just some practices that can help improve local SEO for small and local businesses

1. We register your business with major search engines including Google, Bing and Yahoo. No point having a great website if nobody can find it.


2. It is important for local SEO to register and add your website to the list of local major search engines and local listing sites which include Yellow Pages, Yahoo Local, CitySearch and Yelp to name just a few.


3. At Goy Media we will also list your website on Key Local Sites that have listings for local businesses. These are normally media sites and news publications where we can list local businesses.


4. One essential factor for a successful local SEO campaign is to carry out competitive research on your competitors identifying what listing sources and directories they are using for your keyword. We then look to achieve a listing for your business in the same directories as well as our unique directory portfolio that we use here at Goy Media.


5. Review your customer comments and product reviews on all the listing sites. It is important to check the local directories and listings for customer reviews once they have purchased a product or service from your site. Here we can gather useful information on customer feedback and make sure that we act upon this to make the customer experience even better. Many potential customers will first check out what other customers have said about your business, products and service before making a purchase.


6. Audit the Websites usability, accessibility, and content. This is critical to any successful local SEO campaign. Once customers visit your website, making sure that they find what they are looking for easily and quickly is very important. One metric that we can use to measure the success of this is bounce rate. This provides a correlation between a customer visiting the page and how quickly they then leave. As a Web design company, building a SEO friendly website or making an existing website search engine friendly is our first fundamental step to driving a successful and sustained SEO campaign.