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So 1 month later and where are we now? Well as they say the proof is in the pudding! On the 18^th November, we started our case study from ground zero. A reputable SEO company with a long list of clients mainly through recommendations and relationships.

As we said our clients were not from people searching for our services. But that we intend to change right now! Like most companies including yourself, we want to be the best at what we do!

So 1 month of optimising our website for the local SEO search terms and where are we now

Remember PART 1 ?

Where we are now & target terms: 18th Nov 2011

Keyword Phrases (KWP):

'seo company aylesbury' - position Google UK = NOWHERE

Our Ranking Results After Just 1 Month!!

As we said,we won't hide behind fancy talk and we are in the results business. And guess what we can prove it! Our case study is to PROVE that our techniques work and obviously market ourselves as a leading SEO company. As we said before, if someone is to trust your ability, you have to show that you can do it.

Results Speak Louder Than Words!

The above results were achieved in about 1 month from the 18th November through a structured SEO campaign that we provide for all our clients. Some of the SEO techniques that we employed have included on page optimisation, off page optimisation, link building, and keyword mapping to content. We use only white hat SEO techniques here at Goy Media and as you can see, we can achieve results fairly quickly!

Higher Rankings, More Enquiries, More Leads, More Clients!

We have showed you the terms that we were targeting, where we rank, what activity we do and what progress we have made. Our aim for any client, is to provide an SEO campaign to get them higher up in the search engines and ultimately on the 1st page which will drive more targeted traffic to your site. We will make any necessary design changes to the site that helps maximise conversion rate optimisation and get those all important leads and enquiries for your business. Visit our SEO blog to learn the basics of SEO and discover some basic SEO techniques that you can try yourself.

To be a SEO expert, it does take technical skill, experience and some time and effort for sure. It will take some investment too, but if you are reading this then feel free to take some notes and see how you get on with your own SEO.

Join us for PART 3 -From Zero to Hero! The road to SEO success

In Part 3, see how our results have improved. We will show you what other terms we are targeting!

See Our progress as we target other geographical areas and other big SEO Terms

What works for us will work for you too!

Market your Business Online Today with Maximum effect!

So get in touch today!

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What is Google + Your Business

Google has just launched Google+ Your Business, which is a set of tools and products that will now help businesses to get closer to their customers. The foundation of Google + for your business is the Google+ Page which will provide your business’s identity on Google+.  

Google see Google+ Pages as a means of businesses being able to build deeper relationships with their customers allowing them to share their thoughts, links, photos and promotions with the right people. This could be a company offering a behind-the-scenes look at their product team in action? Or a chosen monthly sale or promotion?

Google has announced that the unique feature of Google + 1 for businesses is that you Get live with your customers, and have face-to-face feedback by holding multi-person video chats with customers all over the world.

Make lasting connections online with your customers

The Google + for your business has various tools that are driven to making lasting connections with customers which is of course the main goal of this new Google product. The Google + for your business covers 3 main areas which is Share, Promote and Measure.  

1. Share

Communicating live with your customers and developing relationships with live chats in real time

• Hangouts

Have real conversations with the right people: Hold Hangouts to chat with your customers face-to-face and use Circles to share specific messages with specific groups of your followers.
Hangouts let businesses set up one-click video conversations with customers and colleagues alike. As soon as a customer is online they are able to connect with a business and chat to a representative. From a business perspective, you can get face-to-face product feedback, help customers with any enquire or queries that they may have or simply get to know personally. Another feature of hangouts is that you can collaborate with remote colleagues on shared documents in real time through all high-quality, easy-to-use video chat.

• Publish Posts

This feature allows businesses to communicate with their customers once they have landed on their page. One highlight is that you can use your Stream to post any relevant content, or upload photos and videos, and communicate with followers directly by asking questions that start discussions. Businesses can also make posts public so that potential customers can find them using search, or another way is to use Circles to tailor specific messages to specific followers. Circles are similar to face book groups where a business can categorize people.

• Manage Circles

There will be many different people who are interested in different parts of your business. This could be breaking news or live updates, company promotions, links, photos or communicating face-to-face with groups via easy-to-use video chat. The feature of Google+ lets you as business easily share the right things with the right customers.

2.Promote

The promote feature of Google + 1 allows businesses to promote their site and their Google+ page. A business can promote it them self using Google+ Direct Connect or the Google+ badge. People can recommend your business with the +1 button.

• Google+ badge

This allows businesses to connect their website to their Google+ Page by adding the Google+ badge to their site which then promotes their company to customers. The badge   connects their site to their Google + page. This is an enhanced version of the +1 button and has several features.

• Be able to +1
• See personal annotations,
• Add your page to a circle directly from your site
• Install the Google+ icon which allows people who like your site to click the icon, where they will be taken to your Google+ page. Here they can add you to their circles, and be able to follow your posts from then on.

• Google+ Direct Connect

Direct Connect lets potential or existing customers enter '+' followed by the name of your page in Google search to get directly to your Google+ page. 

• +1 recommendation

People often turn to friends and family for help making decisions. The +1 button allows friends and family to recommend your business by +1

• Connect your +1's

This feature allows businesses to connect+1s for their website with +1s for their Google+ page and ads. Businesses need to create their page and put a snippet of code on their site.

• +1 on search

In the Online marketing world, a recommendation is good for any business and a recommendation from a friend is even better. The +1 annotations in Google search help promote these recommendations. When customers are searching for information, with +1 on search, the logic here is people visiting your site will see the +1s are more likely to stick around.

• +1 button sharing to Google

This is where businesses will install the +1 button on any of their web pages. Here when a visitor to your page clicks a +1 button, your specific content is shared on Google+ allowing people to discuss it with friends and reshare on social networks.

3.Measure

A big part of the SEO world and an integral function at Goy Media to running any successful SEO campaign is to ensure that we analyse data effectively.   Google’s measurement tools form a big part of the Google + your business tool and allow us and you to see what people are saying about your business, how many +1's your business has received and very important, how these are affecting your traffic.

• Ripples

Ripples will let you see your posts spread across Google+ and who is sharing and resharing your content.  

• Social Analytics

Analytics measures +1's and your engagement on your site.

• Analytics on a Page

This includes important data such as Google+1 activity, who’s interacting with your page and how, your users’ demographics and info about their social activities like +1's, shares and comments.

Google + your business with Goy Media. We are offering a full Google + your business set up as part of our local SEO start up package. This is new product by Google but will prove to be an important tool in the months ahead as the search community begin to see Google +1 as a vote of confidence for businesses and their products and services. The ability to engage with customers in live chat will be a vital component as social media becomes a more prominent platform for customers and businesses to engage with their customers in real time.

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At Goy Media we specialise in local SEO for small businesses who are looking to rank competitively in their in targeted geographical area. We have underlined a few valuable points required for any small business to be successful at SEO. The checklist outlines just some practices that can help improve local SEO for small and local businesses

1. We register your business with major search engines including Google, Bing and Yahoo. No point having a great website if nobody can find it.


2. It is important for local SEO to register and add your website to the list of local major search engines and local listing sites which include Yellow Pages, Yahoo Local, CitySearch and Yelp to name just a few.


3. At Goy Media we will also list your website on Key Local Sites that have listings for local businesses. These are normally media sites and news publications where we can list local businesses.


4. One essential factor for a successful local SEO campaign is to carry out competitive research on your competitors identifying what listing sources and directories they are using for your keyword. We then look to achieve a listing for your business in the same directories as well as our unique directory portfolio that we use here at Goy Media.


5. Review your customer comments and product reviews on all the listing sites. It is important to check the local directories and listings for customer reviews once they have purchased a product or service from your site. Here we can gather useful information on customer feedback and make sure that we act upon this to make the customer experience even better. Many potential customers will first check out what other customers have said about your business, products and service before making a purchase.


6. Audit the Websites usability, accessibility, and content. This is critical to any successful local SEO campaign. Once customers visit your website, making sure that they find what they are looking for easily and quickly is very important. One metric that we can use to measure the success of this is bounce rate. This provides a correlation between a customer visiting the page and how quickly they then leave. As a Web design company, building a SEO friendly website or making an existing website search engine friendly is our first fundamental step to driving a successful and sustained SEO campaign.