What is an SEO company?

So what is an SEO company? Effective search engine optimisation or SEO can turn small businesses into multi-million pound corporations such is the power of the internet. Rising trends and advancements in technology have included;

• The massive rise of social media such as Face Book, Twitter and now Google Plus
• Search engines becoming more advanced in improving your overall search experience
• The advancement of mobile phone technology and tablet computers as a source of accessing the internet no matter where you are located.

All around us more and more people are utilising the internet as a method of searching for information or to purchase goods and services. Those companies who fail to market their business effectively online could be missing out on lucrative opportunities to increase their revenue. Goy Media is a recognised company providing SEO company services and managing a portfolio of clients that are competing at the top of their niche markets. Our goal as an SEO company is to optimise a website so that it can better found by search engines.

We are proud to be a top SEO company that has a proven track record of delivering 1st page rankings in search engines. We specialise in SEO services  and Web design for clients who target a broad range of niches including electrical goods, company and offshore formations, loans, flat roofing, accountants and office space. No matter what niche market you are targeting, we are a SEO expert company and you can be sure that our goal will be to deliver you higher rankings, more traffic and more conversions for your target search terms and keyword phrases.

So What Is (SEO) Search Engine Optimisation?

SEO or search engine optimisation is where we optimise a website so it can achieve better visibility in the search engines. Is it clear that sites higher up in the SERPs reach larger audiences and as a result receive more traffic to their website and ultimately make more money. Today, SEO is a multi-billion dollar industry with many SEO companies marketing businesses online for every niche, product or service. As many top SEO companies acknowledge, search engine optimisation or SEO is a necessity for any business wanting to achieve or build greater online success.

Search Engine optimisation is a process that involves optimising a website so that search engines can index the pages. It's a technical process of making changes to website architecture, content and HTML elements to give the site the best chance to rank well.

Part of the process for us as an expert SEO company is to focus on growing the relevant content of the site as well as marketing the website in the right way to the many thousands of websites out there which is called link building.

Another part of SEO is On-page optimization. Matching between the copy on the page to the search terms entered (the main factors include keyword and synonym matches and density, keyword formatting, keywords in anchor text and page title tags).

Some Key Aspects of Good SEO

• Accessibility – Is your website and content accessible to search engines?  Making sure that your content can be indexed and optimising the crawl-ability of your website is the foundation for a successful SEO campaign.
• Content – When visitors arrive at your site, are they able to find what they are looking for? Providing High quality material will always attract interest, but may also lead to visitors sharing this information. Another benefit of good high quality content will be that visitors may link to your site.
• Essential On-Page Elements – Making sure that the keywords you are targeting are featured in important elements such as titles, URLs and internal links is essential for successful SEO. 
• User Experience - The usability, user interface and overall experience provided by a website will strongly influence conversion rate optimisation and the browse rate of the traffic that visits your website.

• Our goal is to provide relevant content for users to find through search engines
• We therefore need label or optimise our content in the most appropriate way.
• Headline and link text should reflect the editorial content.
• We must present the content themes in a logical way to build relevancy.
• Human readers should not be able to notice optimisation.
• Useful information presented properly attracts visitors and potential sales.

Optimising the website alone will not be successful. In order to get high rankings the website must be known, connected and trusted online. Fundamentally this is persuading, encouraging and creating links into content pages (inbound or backlinks) We provide a full range of link building services that are essential to good SEO.

The 1st Step | A Free SEO Audit of Your Website

For any new client wishing to utilise our SEO company service as a means of marketing their website more effectively online, our first step is to carry out a full free SEO audit on your website and niche market.

Please fill out the contact form to receive your free SEO audit

What Does an SEO Audit Tell Us?

There may be many reasons why your website is not ranking well. Our Free SEO audit will provide an in-depth analysis using best practice SEO that is conducted on your website and niche market. By completing an internal audit on your website, our SEO services company is then able to establish a sound set of recommendations to achieve high rankings in major search engines for the particular market niche. As part of the audit, we analyse your competition for your target keyword phrases.

Here we can assess how competitive your niche market is by identifying the top brands and competitors. Part of our analysis is to determine who your top 10 competitors are for each keyword that you are targeting.

Our expert SEO consultants are then able to evaluate the strength of each competitor’s website in terms of their SEO. We then study your website from an SEO perspective and provide a review of our findings. Unlike many top uk SEO companies, we offer this audit completely free of charge

By producing an SEO audit, we are able to provide SEO expert advice on how quickly we can get you the results that you require. Our initial goal will be to deliver first page rankings for your targeted keywords. Administering an SEO audit provides a benchmark for how much work we will need to carry out to deliver your search marketing goals.

Pricing will vary depending on competition and any website changes that may be required. Goy Media is a SEO service company with 10 years experience in SEO and web design.  Whatever your niche market, we can target generic terms and local SEO keyword phrases as part of a sustained online marketing campaign. The SEO audit will cover four primary areas that include;

Keyword Phrase Analysis

Keyword Analysis is an important step in the search engine optimization process. Keyword research forms an integral part of our SEO marketing company process. Researching keywords is one of the most imperative, valuable, and high return activities in the search marketing field. We are able to estimate your market's keyword demand, and learn which terms and phrases to target with SEO. Part of effective keyword research is to target keywords that will ultimately drive more relevant targeted visitors to your site. By carrying out SEO best company practice, we can determine valuable information such as:

• What are the best keywords to target for your niche?
• What keywords are your competitors targeting?
• What keywords will convert better into sales?
• Other keyword opportunities
• What keywords are driving the highest volume of traffic?
• Long tail keyword opportunities  

Keyword research allows us to predict shifts in demand, respond to changing market conditions, and produce the products, services, and website content that web searchers are already actively seeking.

Competitive Analysis

Analysing your competitors will be a fundamental part of our SEO consultancy. For us to rank you on the 1st page and achieve the top positions, we need to know what your competitors are doing in terms of SEO and investment. Your personal SEO consultant will analyse each top 10 website for your chosen keyword. In most circumstances you will find that the top competitors will be ranking for the majority of the leading search terms within your niche and will of course be investing heavily in SEO marketing. Like many industries, there are new companies forming each day, all wanting to be on the 1st page and competing for website visitors.

We constantly monitor their performance whilst optimising your website to compete alongside them and ultimately outrank them. We pride ourselves in being a professional SEO company, and your success is a testimonial to our work.

SEO On Page Optimisation

On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results.  As a uk SEO company, we are able to implement the top recommendations for achieving the highest on-page optimisation score in terms of SEO. Some on page optimisation factors include;

• Title - the most important of on-page keyword elements, the page title should preferably employ the keyword term/phrase as the first word
• Meta Description  
• Meta Keywords 
• Meta Robots 
• URL
• Number of Keyword Repetitions
• Keyword Density
• Keyword Usage Variations
• H1 Headline
• Alt Attribute
• Number/Percentage of Internal Links
• Page Architecture
• Content Structure

Our Goy Media SEO experts are at hand to ensure that your website and content are well optimised in terms of SEO giving you the best possible foundation for achieving the top rankings for your niche market.

SEO Off Page Optimisation

Off Page Optimisation is the process of diverting traffic back to your website through strategic methods which take place outside of your website. It focuses on link building and link popularity. The key to Off-Page Optimisation is to obtain high quality, relevant back-links via anchor text to your website.  The more links a site has, the more likely the site will rank well.  Again high quality links such as educational or government links can be worth much more weight than 1000’s of less quality links. There are many methods that we can employ to obtain links and increase off page optimisation factors which include;

• Obtaining EDU and Government Links
• Sourcing links from suppliers 
• Obtaining relevant niche market or relevant links
• Community Creation in Social Networking Sites
• Web 2.0
• Blogging
• Forum Postings
• Search Engine Submission
• Directory Submission
• Social Bookmarking
• Link Exchanges
• Link Baiting
• Cross-Linking
• Photo Sharing
• Video Promotions
• Business Reviews
• Local Listings & and Local Search Engines
• Article Submission
• Press Release Promotion

So Many SEO Companies to Choose From

The world of internet marketing is a global multi-billion pound industry and competition is fierce with businesses competing to be at the top of the search engines for their market niche. As a result, there are many SEO companies now promoting SEO services and promising 1st page rankings. Like many other business markets today, there are good SEO companies and those SEO firms that promise results but unfortunately do not deliver. The SEO marketplace can be a scary place.

Many businesses starting out may know very little about search engine optimisation and what needs to be done to their website to ensure that they can be found in the search engines. One thing that you can be completely sure of is that if you do a search for the product or service that your business is selling or promoting, then companies on the 1st page of Google will most definitely have their website optimised by an SEO company.

Why Choose Goy Media as Your SEO Company

We are an established SEO services company uk with a growing list of uk businesses on our books. Our clientele compete for the top positions in their market niche which is a testimonial to our SEO services. No matter what your niche or target market, we know that we can deliver 1st page rankings for you.

We don’t claim to do anything that we don’t already do for our portfolio of current clients. Unlike many top SEO companies in uk, We don’t hide behind any fancy talk and as you can see, it is important for us that our clients understand the principals of SEO. We continue to develop as an SEO firm and we constantly evolve our SEO techniques whilst also being one step ahead of our competitors and most importantly yours.

See Our Current Results!

Click Here For Our Results

As we are consistently using SEO methods that work and deliver results, then we are confident that we can achieve the results for you and get you higher rankings whilst driving more traffic to your site. It is our aim to be a SEO best company and we aim to make you a return on your investment. Using best practice SEO, Web design and conversion rate optimisation, you can be sure that we can drive your revenue margins and help you to grow your business online.

Making You More Money!

Goy Media is an SEO company with over 10 years experience in SEO services and Web design. Our SEO consultants manage many clients and we are proud to be at the forefront of online marketing. We know what works and how to get results and we never let our techniques become static. There are many firms claiming to be best SEO companies and claiming that they can deliver 1st page rankings but we know that we can prove it!

We can provide client testimonials and contact details so you can be sure that we mean what we say. We can optimise your website in Google for the most competitive phrases in your industry.

Client Testimonials For Our SEO Work

Call us today and we can provide email and contact details so that you can speak to one of our customers about the quality of our SEO work and how quickly we can improve your rankings.

As an established SEO company, we are consistently adapting our techniques to algorithm changes that are made by search engines. We are always aspiring to be a step ahead our competitors and we continually develop our SEO tactics in line with new developments and industry best practice.

We will perform in depth keyword research to ensure that we are targeting the correct terms that will drive more relevant traffic to your site. By relevant traffic, we mean visits that will convert for you into sales!

Our SEO agency has demonstrated fantastic results time and time again by employing only the finest SEO experts and implementing white hat practices. You will be assigned to a SEO consultant who will tailor an SEO package based on the findings of your SEO audit. Our initial aim will be to get you 1st page rankings in the search engines and increase targeted traffic to your site.

Why Invest in SEO with Goy Media

It could be that you are a new business looking to market their website online. It may be that your current SEO efforts are not bringing you in enough website visits or making you any more money. Whatever your situation, you can be sure that our SEO techniques will get you the results that you require.We have a reputation for achieving results fairly quickly.

We have a long list of clients all with 1st page rankings for their targeted keywords so we can not think of any better testimonial for you choosing to use our SEO services. We can also call on the fact that the majority of our client websites have also been designed by Goy Media putting us in the top bracket for web design services. Experts in conversion rate optimisation, you can be sure that investing in SEO with Goy Media will have a great impact on the profitability of your business.

Why All the Top Brands Compete For 1st Page Rankings

1. Do a simple search for any product or service and you will see that all the top brands are competing for the top spots. Why?
2. Simple because they know that online sales are a huge potential business opportunity and they want to capitalise on this. They will spend £1000’s of pounds a year with SEO companies to achieve the highest rankings.
3. Trust us when we say the cost of SEO is mere pocket change in comparison to the revenue a company will generate from being of the top of the search engines when a visitor or potential customer searches for a product or service that they are selling.

How Often Do You Search Past Page 2 and 3?

Most of us use the internet at some stage with the majority of us surfing online for products, services and information. Think back to the last time you searched for a product or service.

• How far past page 1 did you go when you last searched on the internet for a product or service?
• Do you normally find what you are looking for on the 1st Page?

Ask yourself this, if you found what you were looking for on the 1st page, would you need to go past page 1. The answer is no and that is why being on the 1st page is very important.

How Much Traffic Do the Top Positions Get?

Click Through Statistics

• 18.2% of monthly searches click on the No. 1 position

• 13.2% of monthly searches click on No. 2 position

• 8.2% of monthly searches click on No. 3 position

• (Positions 5 and beyond) is below 4% 

The Future of Online Marketing

The current economic climate will open up many opportunities in the future and online sales will increase rapidly over the next five years. Failing to promote your business online could be a costly mistake.

Conversion Rate Optimisation

Conversion rate optimisation will be the new buzz word for 2012. In fact it has been a fundamental tool in SEO for a while. Every online business will observe certain statistics about its website. Any website promoting goods or services will be designed to facilitate transactions, which may involve buying products from the site itself or being redirected to another site.

At Goy Media, part of our SEO strategy is to study these transactions statistically. To your business, every transaction represents a successful transition from a visitor to customer. This transition is known as a “conversion.” This represents a visitor to your site then becoming a customer through purchasing one of your goods or services. As a leading SEO Company, we measure conversion against the total number of visitors to a website. The number of customers divided by the number of visitors yields a percentage that is called the conversion rate.

Conversion rate is the most critical statistic about a website

• The conversion rate directly impacts profitability and, as such, is the key to the website’s success or failure. A low conversion rate means too few visitors are being converted into customers. A high conversion rate means that a larger number of visitors are becoming customers. A high enough conversion rate can boost a website’s profits by a large amount in such a short space of time. The conversion rate is the pass/fail grade of a website. A low conversion rate can lead to negative consequences such as getting pushed out of the marketplace by more profitable competitors.

Our Goal

Once we have improved your rankings and increased your traffic, our immediate goal is to focus on converting your website visits into more sales. Just increasing your rankings and traffic does not necessarily guarantee you more profitability.

We offer conversion rate optimisation as a service. Here our expert SEO consultant will evaluate your landing pages and propose any necessary design and website changes that may better convert your traffic into more sales.

So What is the Cost of SEO?

The cost of SEO will depend on the keywords you are targeting and the competitive landscape in which you are competing. Once we have completed a free SEO audit, we will be in a much better position to propose an SEO cost based on your search marketing goals and our expert recommendations. Our primary objective is to grow your sales and deliver a good return on your investment. Comparing our prices with the industry standard, we would consider ourselves to be a cheap SEO company.

When you invest in SEO with us, our target will always be to make you more sales and not just deliver you higher rankings. We will analyse your conversion rate quickly and propose any changes to better deliver a higher conversion.

There are many uk SEO companies that focus primarily on increasing rankings and traffic. At Goy Media, we will also focus on conversion rate optimisation so that you can be sure that your investment in SEO is showing a good return. We are happy to tailor SEO packages to your budgets which can be increased as we grow your profit margins and conversions. As local SEO company we also provide local SEO packages.

Our Monthly Reporting Process

Each month our clients receive a monthly SEO report providing a summary of their SERP performance. Here you can see the change in your rankings, overall website traffic and lots of important data such as the keywords driving the majority of traffic to your site. Utilising Google analytics and SEOmajestic data, the report provides detailed statistics and is produced in an easy to read format.

A summary is presented with each report providing expert SEO recommendations and featuring work carried out and scheduled SEO tasks for the coming months. You can be sure that you will see your results each month and know exactly how well your investment is paying off. Monthly meetings with our consultants will ensure that we continually monitor your rankings and traffic whilst also focussing on your conversion rate optimisation to drive your ROI.

Our Commitment to You

Goy Media is a proud and established expert SEO company that is proud to be able to show consistent 1st page rankings. As a client of ours you can be sure of the following commitments

• We assemble the best strategy personalized to your needs taken from the findings of your free SEO Audit
• We only use tried and tested white hat SEO methods for attaining high rankings for your website.
• The success of our company SEO depends on the success of your company and we take both very seriously.
• All of our uk SEO Services and strategies are designed to produce long-term and sustainable ROI-positive results
• SEO can be the foundation to a successful online marketing strategy and will encompass best practice in all disciplines: visual, technical, strategic and commercial.
• We provide a range of premium link building services
• We continually review and re-analyze our optimization efforts and techniques to ensure they are in line with the latest changes made to the search engine algorithms
• We have an excellent customer service support line and you be sure that our SEO marketing consultants will be at hand to take care of your requirements.
• Monthly SEO Reports providing detailed analysis of results, data reports and recommendations
• A pro-active relationship that is further strengthened with monthly client meetings 

Your Success is Our Success

• If you don't see the results from our search engine optimization services, we don't see the money.

• How confident are we that we can attain top rankings for your website through the use of ethical search engine optimization services?  

• Very Confident!

• Get Started Today and sign up for your Free Audit